When We Least Expect It

stephanieThey told me that you can never run out of ideas. That writer’s block was a myth. That you can find inspiration if you just try enough.

I wish that they had all told me the truth.

My biggest concern last year when I was going to be the marketing editor was how was I supposed to come up with creative ideas whenever I wanted to. And now—two commercials, a stockpile of merchandise, and one print book later—I still sometimes worry. Sometimes my fellow members of Élan come and ask me for marketing strategies. They do not know that inspiration rarely comes when I want it to, and sometimes it doesn’t even come when I need it to.

I always want the ideas—for writing, for marketing—to come immediately; I want them enter into my mind before I lost the hunger for them. I want to digest them before I forget how the creative spark tastes in my mouth.

When I was younger I didn’t have strict boundaries of homework, school, and deadlines. As a senior, I’ve lost some of that urge to be spontaneous, to be willing to sacrifice so much for the sake of something so simple, like finding out what happened to Harry, or if Percy made it to the labyrinth. I used spend hours beneath the covers with a book propped between my elbows, so that I could hold the flashlight and not have to worry about the pages turning on their own accord.

I’ve found that sometimes inspiration comes to us when we least expect it; it guides us along the raging rapids of our thoughts so that we can plan the next Homecoming commercial or create a new t-shirt design or even just help a fellow Élan staff member with their marketing goals.

-Stephanie Thompson, Head of Marketing